I work through the fluff to bring revenue. I write, build campaigns, manage clients, fix websites, run SEO and paid acquisition, and stay close enough to the work to know what actually moved.
I started freelancing as a content writer in 2013. By 2019 I was working professionally in content strategy, and the work kept widening: SEO, demand generation, paid campaigns, account management, product-led content, websites, automation and creative production.
I work backward from what needs to change: more qualified leads, more organic demand, better conversion, a cleaner client operation, or a marketing asset that actually gets used.
Freelance writing became professional content strategy, then growth marketing, client management and technical execution.
BBA · SZABIST Karachi · 2018
MBA · SZABIST Islamabad · 2025
Selected outcomes from roles where content, SEO, acquisition and strategy were tied to measurable business goals.
Architected the end-to-end content engine and SEO pipeline, developed an AI-powered knowledge base, built link-building partnerships and led cross-brand content operations.
Built and executed the demand-generation content strategy and increased inbound leads by 330%. Also audited the library and removed 70+ outdated pieces.
Spearheaded a full company rebrand and overhauled the content strategy from the ground up.
Designed and executed the client content strategy as part of Planet Content's work for Pixelied.
Grew organic traffic from 2,000 to 55,000 monthly visits in under six months through content and SEO strategy.
Manage 25+ SMB accounts and 11 SEO clients, with campaigns running across Meta, Google, Reddit, Bing, TikTok and LinkedIn. Typical campaigns deliver 2,000–6,000 qualified leads.
The extended portfolio contains article-level work, publication libraries and technical documents. I have kept the full list here instead of reducing it to a handful of “featured” samples.
These are the projects that show the range beyond writing: sites, custom tools, lead-gen mechanics, campaign execution and animation.
Coded and deployed the custom game, connected score capture to email systems and discount codes, and built the flow where players enter an email to save their score and trigger the follow-up chain.
Built the full website and the custom HTML calculator inside it.
Built the website, expanded the Instagram presence and ran an all-round sales campaign that reportedly reached more than EUR 70,000 in monthly sales.
Built the website from wireframing through copy, design and deployment, then ran the campaign that brought in 1,100 new paying students.
Built a custom WordPress plugin that adds all required tracking codes to WordPress websites without repeating manual implementation.
Directed one non-NDA explainer from ideation, script and design through animation and deployment, and contributed to 14 other 2D animated explainers for clients.
The scope changed over time: writer → strategist → growth marketer → account manager. The common thread is owning the work closely enough to see what happened after it went live.
Started with freelance writing and built the fundamentals that still sit underneath the marketing work: research, structure, audience understanding, clear copy and publishing discipline.
Completed a Bachelor of Business Administration while continuing to build practical experience.
Moved into professional content strategy in January 2019. Drove 250% ARR growth over two years by spearheading a full company rebrand and overhauling the content strategy. Designed strategies for Ahrefs, Exploding Topics, Mixpanel, Pixelied and Lumen5; grew Pixelied from 0 to 65,000 monthly organic visits and immi from 2,000 to 55,000 in under six months.
Scaled organic traffic from 35,000 to 120,000 visits/month by architecting the end-to-end content engine and SEO pipeline. Developed an AI-powered knowledge base, built link-building partnerships and led cross-brand content operations.
Built and executed a demand-generation content strategy that scaled monthly organic traffic from 0 to 12,000 visitors and increased inbound leads by 330%. Directed content audits that removed 70+ outdated pieces, developed product-led content and managed SEO workflows and analytics reporting.
Completed a Master of Business Administration while continuing to work in marketing.
Manage 25+ SMB accounts across onboarding, strategy, campaign execution and reporting. Manage 11 SEO clients and have launched 55+ lead-generation campaigns, consistently delivering 2,000–6,000 qualified leads per campaign. Run and optimize campaigns across Meta, Google, Reddit, Bing, TikTok and LinkedIn.