Wide Rivers
Home improvement
$106k
in completed work from $3,600 in ad spend
Six months of Meta and Google Performance Max. 50 to 80 calls a month, and the contractor has since added two trucks, six staff and a field office.
Full storyMughees Mehmood, content, growth and marketing
Content, growth and marketing since 2013
I work through the fluff to bring revenue.
I write, build campaigns, manage clients, fix websites, run SEO and paid acquisition, and stay close enough to the work to know what actually moved.
7+
years across SaaS, AI and digital marketing
25+
SMB client accounts managed end to end
55+
lead generation campaigns launched
120k
monthly organic visits reached at Squibler
The work behind the numbers
A few results from client accounts and in-house roles, tied to a business goal. Every one has a full story behind it.
TrimMD Clinic
GLP-1 telehealth
6.0x
return on Meta ad spend
25 paid consults a week on $100 a day. GLP-1 weight loss ads running on Meta without account shutdowns. SEO as well.
Full storySquibler
Writing software, Content Marketing Manager
35k → 120k
monthly organic visits
Architected the content engine and SEO pipeline. Built an AI-powered knowledge base, link-building partnerships and cross-brand content operations.
Full storyProNeuroLight
14,000
leads from the first Meta campaign
Then $21,000 in sales at 2.1x ROAS from a second Meta campaign built around purchases.
Full storyChemForge
Peptides
10–20
new buyers a week from Meta
Built the Health Optimization Report sub-brand and its Meta campaign. 50 to 100 leads a week, and about 20% become buyers. SEO on the main site too.
Full storyOne Dough Cookie Co.
Cookie brand
56,000
Instagram followers, grown organically
Organic posting, influencer outreach and cross-campaigns. The Meta campaign added 2,000+ leads and 100+ subscribing customers.
Full story7ASecurity
Cybersecurity
9,452
site users in a month, up from zero two years ago
SEO and the newsletter for a penetration testing firm. 89,018 Google Search impressions a month, built from nothing.
Full storyPBC Languages
Language school
1,100
new paying students
From wireframe to 1,100 paying students. Wireframes, copy, design and deployment, then the campaign that filled the classes.
Full storyBuilder when the job needs it
Sometimes the marketing job ends with code: sites, custom tools, lead-gen mechanics, campaign execution and animation.
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Raven Dash
A lead-gen game built as a WordPress plugin. Players save a score with their email, which triggers discount codes and a follow-up chain.
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Refer2Give
Website and custom calculator. I built the full site and the HTML calculator inside it.
Full story
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RockinTor
Website, Instagram and sales engine. Built the site, grew the Instagram presence and ran an all-round sales campaign.
Full story
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PBC Languages
From wireframe to 1,100 paying students. Wireframes, copy, design and deployment, then the campaign that filled the classes.
Full story
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ChemForge
Built the Health Optimization Report sub-brand and its Meta campaign. 50 to 100 leads a week, and about 20% become buyers. SEO on the main site too.
Full story
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Red Raider Repair
Built the website and run both ad platforms. Meta and Google send around 20 leads a day to it.
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Tracking plugin A custom WordPress plugin. It adds every required tracking code to a site, so setup is never repeated by hand. Internal tool
- Explainers Directed one explainer end to end. Script, design and animation, plus work on 14 others. Watch ↗
After hours
Two things I build for myself: a story-driven puzzle game, and photographs of the night sky.
Game in development
First Contact
A narrative Sudoku game set in 2120. Three acts, three choices, eight endings. Every picture and every sound is made in code.
See the game
Astrophotography
The night sky
Nebulae, galaxies, star clusters, the Moon and the Sun, each with where it sat in the sky that night.
See the photos
From the blog
45 published articles, blog libraries and long-form documents, plus my own posts here.
About
Start with the business problem. Then get close to the work.
I started freelancing as a content writer in 2013. By 2019 I was working professionally in content strategy, and the work kept widening: SEO, demand generation, paid campaigns, account management, product-led content, websites, automation and creative production.
I work backward from what needs to change: more qualified leads, more organic demand, better conversion, a cleaner client operation, or a marketing asset that actually gets used.
What I do
- Content strategy
- SEO
- Demand gen
- Paid media
- Account management
- Web execution
Education
BBA, SZABIST Karachi, 2018
MBA, SZABIST Islamabad, 2025
Started with writing, kept adding tools
Writer, strategist, growth marketer, account manager. The common thread is owning the work closely enough to see what happened after it went live.
- 2013
Started freelancing as a content writer
Research, structure, audience understanding, clear copy and publishing discipline: the fundamentals underneath everything since.
- 2018
BBA, SZABIST Karachi
Completed a Bachelor of Business Administration while building practical experience.
- 2019–21
Lead Content Strategist, Planet Content
Drove 250% ARR growth over two years through a full rebrand and a rebuilt content strategy. Grew Pixelied from 0 to 65,000 monthly organic visits and immi from 2,000 to 55,000 in under six months.
- 2022–23
Content Marketing Manager, Squibler
Scaled organic traffic from 35,000 to 120,000 visits a month by architecting the content engine and SEO pipeline.
- 2023–25
Content Marketing Manager, SMB Guide
Took monthly organic traffic from 0 to 12,000 and raised inbound leads by 330%.
- 2025
MBA, SZABIST Islamabad
Completed a Master of Business Administration while working in marketing.
- Dec 2025
Client Account Manager, Wishpond
25+ SMB accounts from onboarding to reporting, 11 SEO clients and 55+ lead-generation campaigns across Meta, Google, Reddit, Bing, TikTok and LinkedIn.